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Getting Your Home Sold
Our proven sales strategy

Selling a home for the highest possible price in the Bay Area requires a cohesive strategy, deliberate process and a talented team.

Amanda follows a strategic plan to get your home sold for top dollar, as quickly as possible.

First, she analyzes both market conditions and the property to determine how best to position it in the current market.

Based on our analysis, she'll develop a marketing plan and execute it with the intention of generating quality offers from qualified buyers.

Then, she negotiates fiercely on your behalf and when both parties agree on price and terms, then proceeds to the closing process.

Let’s look at each of these steps in greater detail.

Analyze and Position
For a fast, efficient and profitable sale

Market fluctuations, time of year and inventory will all have a direct impact on pricing your home. For a fast, efficient and profitable sale, Amanda will provide you with a detailed report outlining the latest market trends, a full market valuation of your home and a Comparative Market Analysis.

No matter how hot the market might be, simply placing your home on the MLS (Multiple Listing Service) is not enough. She will consult with you on how to best position your home for sale and attract the right prospects to your doorstep.

Price
Should you price your home at or below market? It depends. Pricing your home in a manner that will attract multiple buyers who will compete with each other, and not you, requires experience and a thorough understanding of the market. Amanda will advise you on the most appropriate pricing strategy.

Preparation
It is a psychological advantage for prospective buyers to see themselves living in your uncluttered home. For this reason, painting, deep cleaning and depersonalizing are crucial elements to a quick sale. Amanda will manage the preparation of your home in a manner that suits your comfort level.
Key cosmetic fixes are also important. Should you refinish your cabinets, change out the sink in the guest bathroom or invest in a new front door? She will advise you on changes that yield the greatest ROI.

Presentation
Staging can be crucial to obtaining the highest price and fastest sale of your home. According to a survey by the Real Estate Staging Association, homes spend 78% less time on the market after being staged. Amanda will advise you on how to stage your home or provide a professional who can do it for you.
She will have a broad repertoire of interior designers and stagers to meet just about any budget.

Marketing
Bring the right buyers to your doorstep

For maximum exposure, Amanda uses a proven Cross Media Marketing Strategy utilizing multiple online and print mediums, her extensive agent network and the advantage of Intero Real Estate's global presence.

Your home will be featured on Intero Real Estate site. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites.

Intero Real Estate Services offers “My Listings, My Leads,” wherein every single Internet inquiry on your property comes directly to me, allowing immediate follow-up with potential buyers.

They distinguish themselves from other agents with the breadth and depth of services we provide and our goal is to make selling your home painless, profitable and predictable.

We proudly offer our sellers with
the following a la carte services:

    • Individual property website that is both mobile
      and desktop friendly
    • Cross-platform social media exposure on
      Intero Real Estate Services site
    • Professional photography, video and 3D
      walk-through
    • A detailed floor plan included on the site and
      print marketing
    • Print marketing - beautifully crafted postcards,
      brochures and property statements to showcase your home

Staging and Professional Photography
Prepare and present your property

It has been studied and shown that both the length of time on the market and sales price are positively impacted by a beautifully staged and photographed home.

These are powerful tools not to be overlooked or underestimated. Selling a home is part science, part art. Beyond analytics and market conditions, there is the human element to consider. Every buyer is trying to imagine themselves living in the home they are viewing.

Through the magic of staging and photography, you can ignite the flame of desire in a potential client to want to own and live in the space you are selling, and now call home.

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Print Marketing
Property brochures & property statements,
postcards and advertising

Property Brochures:
Custom designed to beautifully showcase your home
and create the best impression to the buying market.

Property Statements:
An informational summary of the factual data and metrics
regarding your home

Just Listed postcards:
Sent to the surrounding community with the understanding
that many buyers can come directly from contacts living
right in the neighborhood.

Advertising:
If deemed appropriate as part of the marketing campaign,
your home will be featured in the most widely read, high
yield newspapers and magazines for increased exposure.

Online Marketing & Social Media
Property Websites, Video / 3D Walk-Throughs,
Social Media and The Cellars Group Listing Service

Social Media:
There is no denying the power of positioning your home in the midst of a strong social media campaign to create interest. Your property will be included in a well-crafted and consistent program.

Intero Real Estate Services:
Intero Real Estate Services has a powerful search engine that will further propel your property into the farthest reaches of the internet and gain additional exposure to serious and qualified buyers.

Individual Property Website:
An address specific site is useful for marketing your home online to generate interest and foot traffic.

Video & 3D Walk-Throughs:
Similar to the magic of photography and staging, video is another way to fuel buyer interest. Unique features of your property can be highlighted and brought to life. Video can be very useful for out of town buyers.

Your Open House
Let buyers experience your home

Open houses provide a potential buyer with the opportunity to be in your home and imagine themselves living in the space. It is one of the best ways for buyers to discover and explore your home.

Amanda will design an open house program convenient for you that may include weekend events, broker and twilight tours, private showings and agent-only lock box access.

Additionally, every open house will be promoted on the MLS which syndicates to major portals such as Zillow, Trulia and RedFin.

To capture local traffic, each event will be well marked with directional signs on key street corners.

Negotiate and Close
Seal the Deal

Negotiate
Should you accept, counter, or reject the offer? Negotiating the terms for the sale on what may be your biggest asset requires a professional team that has your best interests in mind. Do you need a short or long escrow? Will you need to rent the property back? Are you buying another home on contingency or moving out of state?

As an experienced negotiator, I ensure that your best interests are represented and that you get the best terms and price for the sale of your home.

Close
Congratulations! You’ve accepted an offer and now the countdown begins. The closing of your home is urgent and time sensitive. It requires organization, experience and expertise.

As your agent and project manager, I will help you navigate the seller’s disclosures, and make sure your interests are sufficiently protected and the net proceeds are accurately deposited into your bank account.

Ready When You Are
Let’s get started

You have many options when choosing an agent in the Bay Area to represent you in one of the most important transactions of your life. It is important that you select an agent with whom you are comfortable discussing potentially sensitive issues, and someone you trust will represent your interests above their own.

Amanda would be honored to represent you in the sale of your home.

You will have the full support, enthusiasm and passion of Intero Real Estate Services and Amanda to deliver the exceptional results you expect and deserve.